Identity theft is the Internet porn of the new century. In the back alleys and secret hideaways of the ‘net, thieves exchange stolen identity and financial information worldwide. The underbelly of the web is hidden from most law-abiding netizens, and yet is a threat to everyone everywhere.What can you do about it?Fortunately, there’s help for those who want it. This week, LifeLock is announcing eRecon, an additional service for all LifeLock customers at no additional charge. eRecon continually scans for information about any of their members that is being placed on the criminal sharing sites on the Internet. This adds another proactive component to their identity protection services (which also include monitoring credit files and their TrueAddress service that makes sure that address changes are real).When you think about the possible impact of your information being shared across the world on the Internet, this service clearly offers a unique benefit to LifeLock customers that requires expertise in the most secretive aspects of the Internet. While I suppose there are a few people who could do this on their own, who wants to?…and who doesn’t want to have this done? Most people have heard about the various data breaches that have occurred over the course of the past few years. What many people don’t know is that this information, when stolen, is shared using various Internet-based sites and communications networks. Like a rumor, the moment the information escapes onto the ‘net, it’s gone and you can’t get it back. Now what?LifeLock’s eRecon focuses on this problem, and includes their $1,000,000 coverage to address any issues that arise from such a breach. The fact that they do it proactively seems much more likely to address an issue before it becomes the painful experience of identity theft, credit mess, and financial negotiations that come with it.Makes sense to me. Careers