Best of the blogs: I confess that I couldn’t resist pinching that headline from the illustrious Matt Asay’s post. If you’re a regular reader of Mr. Asay, well then you probably already know his answer, or can at least take a stab. But you might not know why it is what it is. “The reason is simple economics,” he explains. “If you’re a would-be employee, you want to be wanted.” Podcasts: Are you building a real SOA? That question is the basis of David Linthicum’s latest. “People are doing a lot of work out there in terms of Web-services enabling their existing systems, but are they really building a services-oriented architecture?” The answer is somewhat elusive because SOA itself is still evolving. “It’s going to take a long-term commitment to the ideals of changing the way you’re doing the current enterprise architecture so that it aligns with something that is a bit more agile and a bit more valuable.” Otherwise, it’s JBOWS, a.k.a. just a bunch of Web services. Listen to Real World SOA. Slideshow: CES is in full swing, with oodles of consumer-oriented news coming out. View the highlights here, including Gates keynote, Samsung’s double-sided LCD (kind of reminds me of the wood blocks on which Leonardo da Vinci painted separate works on both front and back), and a 1TB hard-disk drive. The news beat: Sophos unwraps a Web filtering appliance, the WS1000, which the company claims can prevent users from infecting their own PCs with malware. Samsung says it will inject services from Yahoo and Google into its mobile phones sometime early this year. And as the Democrats take over, it’s becoming increasingly clear that companies hoping to hire H1-B workers had better act quickly. Technology Industry