IBM is promoting its twist on Web 2.0 with a concept called Info 2.0, which involves technologies such as mashups and makes data more accessible, an IBM representative explained at the Zend/Con conference on Tuesday afternoon in Burlingame, Calif.Info 2.0 involves multiple concepts, such as collaboration, media sharing, situational applicatons and blogs, said Robert Picciano, IBM vice president of worldwide information management sales. “Info 2.0 is going to bring together a variety of information sources,” Picciano said. As part of its Info 2.0 push, IBM on Tuesday introduced a preview of IBM Mashup Starter Kit, for building mashup applications and bearing Info 2.0 characteristics. “We’re putting Web 2.0 to work with Info 2.0,” Picciano said. Software Development