In case you are wondering, no, I am not going nuts nor am I writing this while intoxicated. “Have you done it today?” is the tag line of a new campaign to promote data backup awareness among end users and small businesses that Maxtor is rolling out for June.To tell it as it is, in that campaign Maxtor is also pushing its new line of external drives, the OneTouch II. In fact, they are giving away one unit everyday for the month of June. If interested, follow this link, or pass it on to your friends and family.That they buy or not a drive from Maxtor makes little difference to me, but any initiative that can make people more attentive to data protection is worth supporting.Perhaps you work for a large corporation and think all your ducks are covered by your IT department? Well, better think again. Many people, and I mean MANY PEOPLE, do some office-related work on their home computers and there is nothing that can or will stop that from happening. You may object that, even if those coworkers don’t have backup procedures in place, most of the time only a few hours of work will be at risk, typically what one can accomplish during one evening or the week-end.True, but what if a conscientious colleague is working on a long-term project in his/her spare time at home? In such cases, a backup of that PC would protect days, perhaps weeks worth of work, don’t you agree? Moreover, even loosing only a few hours worth of work is probably much more expensive than buying a drive such as the Maxtor OneTouch II or a similar model from other vendors. I’ll stop from playing Cassandra now, but please, do get yourself in the habit of “doing it” every day and, at least for June, become an evangelist of doing it and doing it well, as it should be. Still wondering what am I talking about? A proper backup of your PC, of course.