Cisco Systems introduced its Entertainment Operating System (EOS) Thursday, which is intended to serve as an open software platform for creating and managing a community-based entertainment experience. At the Web 2.0 Summit in San Francisco, Cisco’s Dan Scheinman, senior vice president and general manager of the Cisco Media Solutions Group, acknowledged that Cisco’s foray into the user experience realm might draw some bewilderment. But the company already has been powering Web sites for NASCAR and the National Hockey League, he said. “We have hundreds of thousands of users coming to these sites,” Scheinman said “We’ve learned a lot from that.” Cisco’s plans call for combining the best of elements such as community, publishing, video and discovery. Also, Cisco intends to incorporate the SaaS concept.“We will be relevant in this marketplace,” Scheinman said. He mentioned a launch target date of 2008. Technology Industry