Best of the blogs: It’s a question on the minds of many in IT: when does one stop or slow down SOA construction? “You can service-enable and orchestrate the entire enterprise, perhaps your supply chains as well, but I doubt the cost of doing that is going to justify the benefits on most cases,” writes David Linthicum in Am I done with my SOA? The answer comes in a set of data points to assist in avoiding diminishing returns — because just as you can go do too little, it’s possible to go overboard. Columnist’s corner: Even though neither Java nor .Net fulfilled such promises, the thrill of imagining “rich, responsive, attractive client applications that run identically on desktops, notebooks and mobile devices,” remains, according to Tom Yager. That’s why Web 2.0 needs Adobe. “I can understand why some might be disappointed that such things can’t be done with AJAX alone. Blame Microsoft, Mozilla, and Apple for that; ‘browser as a platform’ has been on their to-do lists for years.” The news beat: Oracle scoops up Bharosa and its identity theft and fraud detection software. Devicespace says it is tackling the Wi-Fi guest access problem with a beta version of software for storing user sign-on information for multiple public hotspots. Intel makes samples of Penryn chips available to OEMs prior to the actual product launch. And a Firefox update fixes problems with Internet Explorer relating to IE’s ability to launch other applications. Notes from the field: Just what are the differences between working on a help desk and offering hot live chat of the naughty nature? Robert X. Cringely stumbled upon someone who used to be a phone sex operator but now runs a high-tech consultancy, and posed that very question. IT vs. phone sex, round three. Technology Industry