Using the greener-than-ever CES as a backdrop, HP this week announced plans to reduce the energy consumption of its volume desktop and notebook PC families by 25 percent by 2010 -- relative to its 2005 numbers. HP's strategy for achieving this goal is pretty straightforward. In part, the company will continue to integrate more efficient power supplies and lower-energy chip sets into its systems. Here, HP is safe Using the greener-than-ever CES as a backdrop, HP this week announced plans to reduce the energy consumption of its volume desktop and notebook PC families by 25 percent by 2010 — relative to its 2005 numbers. HP’s strategy for achieving this goal is pretty straightforward. In part, the company will continue to integrate more efficient power supplies and lower-energy chip sets into its systems. Here, HP is safely betting on the fact that these component vendors down the supply chain will continue to crank out increasingly efficient wares. Power to the PC HP’s approach to power supplies is worth noting; I find it quite interesting, given the green agenda the company has embraced. In 2007, HP rolled out smaller form factors for its USDTs (ultra slim desktops). The HP dc7800 Ultra-slim Desktop PC, for example, is 46 percent smaller than previous models.As part of the new design, the company incorporated a standard 85 percent efficient external power supply, according to Andrew Medlin, senior manager of business PC product marketing at HP. (External power supplies tend to be more efficient than internal, Medin points out.)That’s fine for small systems. Large-chassis systems, however, run on internal power supplies. HP customers seeking to purchase a larger system with a relatively more efficient 80-plus percent internal power supply will need to pay a $20 premium. In other words, HP isn’t making the more efficient supply the standard here. “There is significant cost associated with more efficient power supplies in general, and since not all customers value the more efficient power supplies, we chose to provide them a choice,” says Medin. Of course, I’d love to see HP and other PC vendors pushing green agendas to make efficient power supplies the standard on all of their machines. Yes, I can appreciate that the cold, hard reality of the bottom line can offset the greenest of intentions, a fact that many a vendor is dealing with. Even pushing the efficient power supply at a discount (say, $10 a piece) and highlighting the green and cost-saving benefits would be a good start. Resting easy In addition to using efficient components to achieve its goal, HP says it will employ more energy-saving technologies and processes into its volume PC portfolio. As an example, the company pointed out that Verdiem’s Surveyor remote power management software agent comes preloaded on all its dc7800-series PCs. “When activated, Surveyor can help measure, manage, and reduce power consumption on PCs and monitors by up to 33 percent, or about 200 kilowatt-hours per PC annually,” according to HP.Indeed, there are cost savings and other green-related benefits to be enjoyed through PC power-management tools. But, as with an 80-plus percent efficient power supply that comes at a premium, the Surveyor tool isn’t free; it’s costs around $20 per licensee to activate. Here, I’m less critical of HP’s choice. Verdiem’s offering is geared toward managing power consumption of PCs throughout a larger organization and is far more powerful than the run-of-the-mill tools that put the average home PC in sleep mode when it’s not in use. Tools from Verdiem and its competitors are designed for remotely managing a fleet of PCs, ensuring they’re powered down when not in use and turned on just before end-users come to their desks in the morning. Many of these power-management solutions are also designed to wake up systems from sleep mode after hours for patches and backups, then put them back to sleep. Given the power and complexity of these types of tools, it’s only fair that HP pass the cost to large-size customers. HP’s Medin does add that HP is working on a power-management tool aimed at small businesses and SOHO customers that “will eventually be available at no added cost.”The bottom line here, as I see it, is that HP’s on the right track in pursuing its green agenda. In fact, given all the increasingly efficient components and energy management software we’re seeing, I don’t expect it will be too difficult for the company to attain its goal of cutting energy usage of its volume desktop and notebook PC families by 25 percent by 2010.I am, however, interested to see how HP and its competitors will continue to raise the green bar. Will we, in fact, see a company commit to making the most energy-efficient power supplies out there the standard in their systems? Will more PCs come preloaded with better power-management tools? I certainly expect so. How do you envision PC vendors making their wares greener? Related links: CES groomed for green ColdWatt powers energy-efficient servers When PCs don’t snooze, you loseTed Samson is a senior analyst at InfoWorld and author of the Sustainable IT blog. Subscribe to his free weekly Green Tech newsletter. Technology Industry