It’s no secret that blogs are catching on among technologists, but this morning The New York Times ran a piece on how blogs are being used on Madison Avenue. The story quotes an agency COO saying that blogs are in fashion on Madison Avenue. That is not to say that New York’s marketing and advertising elite are all buying into blog nation. In fact, the story points out that several firms are finding that the risks may not be worth taking at this point. The biggest fear is of “an uncontrolled message slipping out” the Times reported. Of course, tech companies such as Microsoft and Sun face the same challenge with blogs and they have figured out a way to make it work, so I have to think Madison Avenue will, too. Technology Industry