Will Tiger help you birdie SOA?

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Sep 25, 20062 mins

Accenture, one of the largest management consulting firms in the world with over $15 billion in revenues, announced today it resigned Tiger Woods as its spokesman.

No mention was made of how many millions of shareholder money went into enticing the golf superstar into another multi-year contract.

But with the cost of a consulting contract with Accenture also going into seven digits I wonder how many companies will actually make a decision based on what famous personality pitches for it?

Or is there more to it?

Does Accenture promise to offer up Tiger for free golf lessons to the board of directors when the company signs on the dotted line?

What does it say about corporate due diligence if a company selects a supplier based on the fact that they might meet a huge sports superstar?

Is it something like when one of our past presidents allowed major donors to sleep in the White House?

At least when you got to sleep in the Lincoln bedroom there was also the hint that you would get the ear of the president and perhaps influence him on a pending piece of legislation.

Will Tiger be any help if you need to rip and replace your current network and create an SOA?

Are there any advertising gurus out there who can tell me that having Tiger Woods as a spokesman will actually increase the bottom line? If there are, I’d like to hear from you.