The majority of IT departments that currently view Web 2.0 technologies as trivial, consumer-grade frivolities will eat their words by year’s end and instead lead the charge to implement RSS, mashup, and social networking technologies, according to a recent report from Forrester.Despite only 24 percent of companies citing Web 2.0 technology as a purchasing priority for 2008, Forrester remains convinced that the people-centric value add these technologies offer will soon make believers of 42 percent who have not yet earmarked a dime for blogs, wikis, RSS, mashups, and social networking in the coming year.Why the anticipated change of heart? End-user desire for said tools will overwhelm CIOs into admitting that IT is already tapping the fledgling paradigm internally for managing and tracking IT projects. Moreover, “enterprise Web 2.0 tools will be a high-impact, low-cost method to show leadership and innovation,” according to the report. In other words, catch the wave before someone else benefits from championing a Web 2.0-influenced move.Top on the docket, according to the survey, will be enterprise RSS technologies for keeping workers on top of the flow of information at their companies.At the bottom of the list of currently slated enterprise Web 2.0 projects is buzz-worthy social networking, with 20 percent of companies testing the waters or having a look. But the drumbeat for internal social networking solutions is loud, Forrester contends, and by year’s end, such profile-based networking tools “will eat up much of the limelight” of Web 2.0’s gala entrance into the enterprise. Other assertions in the report that could hold up to scrutiny include the potential for enterprise mashups to eat into the portal, search, and EAI (enterprise application integration) markets. Empowering end-users to discover knowledge assets through a mashup framework is certainly a compelling proposition, but as Forrester does admit, the chief obstacle — other than IT buy-in — to such technologies is cultural, as process re-engineering, change management, and training loom large as impediments to such paradigm shifts. Technology Industry