Geared toward those who work directly with business problems, Coghead’s Web development environment promises to empower 20 million corporate users to go about their business without nagging IT. The hosted service, which allows less code-savvy business users to build applications or customize pre-built offerings, was unveiled today in beta.Befitting its name, Coghead automatically generates a Web service interface for each app developed, allowing them to interoperate like cogs in a greater IT-employment-threatening machine. Of course, fears of automating away the need for tech-fluent developers notwithstanding, Coghead’s communal approach does figure to affect the SaaS market, as these Web service interfaces will be capable of connecting with, for example, Salesforce.com — where some said corporate users do in fact live.The upside of empowering the business masses to develop their own solutions may be a foregone conclusion. Quicker solutions, less strain on IT. And yet what remains to be seen is whether lowering the language barrier will in fact result in effective technologies. Afterall, developing a worthwhile solution still requires conceptual insight as to how a serviceable application is built. Now, about that “20 million” again? In the meantime, developers themselves may be keen on tapping services such as Coghead for prototyping apps in order to facilitate business users’ early stage feedback. Technology Industry