Podcast: It might not seem like SOA is dying but David Linthicum poses the question nonetheless, because the model is potentially in danger of misdirection and ignorance rendering it a worn-out moniker that represents mere product features. That’s more or less what happened to EAI, after all. Forces that might be assassinating SOA include: integration platform vendors, enterprise architects, certain industry analysts, CIOs. So perhaps the more pertinent question is who’s not killing SOA? Tune into Real World SOA. Columnist’s corner: Back home after DEMOfall ’07, Ephraim Schwartz has the great, the just plain good, the bad and, of course, the ugly from the conference. “This year, two demonstrations blew me away,” he writes. On the other side, however, “there were way too many companies jumping on the collaboration and social networking bandwagon, all of them promising users a free version of their service.” The news beat: Microsoft snags Jellyfish.com for its comparative shopping site, with which it plans to augment its e-commerce and search offerings. BEA Systems, with a new version of Tuxedo, aims to take on mainframes. Samsung unveils an iPhone rival called Serenata which one-ups Apple’s device by offering 3G support. And global chip sales remained hot in August, according to the Semiconductor Industry Association. Technology Industry