The news beat: Google today introduced a major upgrade to its Google Apps hosted suite of communication and collaboration applications. As businesses grow increasingly comfortable with the hosted model, this cheaper alternative to Microsoft’s core Office applications could come to be seen as a viable replacement option by more and more enterprises. Apple and Cisco have settled their dispute over rights to the iPhone moniker. Under the terms of their agreement, both companies have the right to use the name. And CEO Mark Hurd issued a clarion call to action, telling analysts that Hewlett-Packard’s storage sales organization “just doesn’t cover enough accounts.” He vows to invest in improving sales coverage and hiring more storage sales specialists to remedy the situation.Best of the blogs: If understanding how SOA Reference Model and SOA Reference Architecture relate to each other has you confused, today’s Real World SOA blog will help unravel the semantics. Dave Linthicum explores the concepts behind the standards and provides context for the SOA issues that have been in the news of late.Columnist’s corner: This week’s Enterprise Insight examines an urban myth that says the Internet and computers consume a huge chunk of America’s energy resources. Despite a recent study out of Stanford University that at first glance seems to dispel this belief, David Margulius takes a closer look at the data and concludes “Cyberspace is sucking a lot of juice.” Software Development