mike_barton
Editor

Second Life’s gloss comes off

news
Nov 14, 20061 min

CNET News.com, Reuters and now Dell have jumped aboard the buzz machine into the virtual world of Second Life, with the news groups setting up virtual newsrooms. Reuters was so enamored it even assigned a reporter to cover the buzzy world full-time.

But the darling of late may already be losing its gloss with some journalists, who are tired of living a professional second life with companies holding press conferences and other events, such as IBM’s Virtual Bloc Party, in it, TechDirt reports.

Is it really a surprise? And to think, I asked my boss if InfoWorld should set up something. So glad he told me we needed a First Life first.

mike_barton

Mike Barton started out in online slinging HTML for CNET.com in the late 1990s and began his editorial career at New Media magazine shortly thereafter. In his early days, he was an editor at Ziff-Davis's PC Computing and ZDNet.com before heading Down Under, where he produced and edited the business and technology sections of The Sydney Morning Herald online. After returning to the States in 2006, he has worked for IDG's Infoworld, PCWorld, Computerworld, and CSO Online. He currently edits and produces WIRED.com's Innovation Insights, and is a contributing editor at ITworld.

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