Microsoft debuts Dynamics Entrepreneur Solution

Microsoft hopes to better meet the back-office needs of smaller businesses with a new take on enterprise resource planning (ERP) software called Dynamics Entrepreneur Solution.

The software will provide smaller organizations with finance, purchasing, and sales and marketing software. It’s aimed at companies employing up to 49 staff and tops out at five concurrent users, according to Barb Edson, director, Microsoft Dynamics.

Along with other ERP companies, Microsoft is looking for ways to attract startups that are starting to outgrow entry-level accountancy software such as Intuit’s QuickBooks and are in search of more sophisticated applications on which to run their businesses.

Based on Microsoft’s existing Dynamics NAV ERP applications, Entrepreneur can be seen as a stepping stone to the full-blown Dynamics NAV as a company expands its business.

Microsoft said that Entrepreneur itself was more than just a scaled-down version of Dynamics NAV and had been specially developed for small businesses, particularly in terms of cutting back on the need for users to heavily customize the software.

Priced at €795 ($1,086), Entrepreneur is set to make its debut in Europe as part of a phased worldwide rollout of the software. The product will initially be available in September in Germany, The Netherlands, Spain, and the United Kingdom, Microsoft announced Tuesday at its Worldwide Partner Conference (WPC) in Denver. As with Microsoft’s other back-office applications, the software will be provided by the vendor’s partners.

Microsoft also announced new software to make another one of its ERP families of products, Dynamics AX, accessible from mobile devices. Costing $495 per client access license, Dynamics AX Mobile Sales software is shipping this month. The product enables salespeople to remotely place and track orders, query sales histories, and manage advertising campaigns from their Windows Mobile-based devices. The software includes Microsoft Dynamics Mobile Development Tools, which customers and partners can use to build additional mobile offerings based on Dynamics.

At the same time, Microsoft announced an intensification of its existing relationship with Motorola to allow their joint partners to create Dynamics-based applications for some Motorola mobile computers.

Adding mobile extensions to Dynamics AX is just the start, Edson said. The overall plan is to also extend Microsoft’s other Dynamics ERP families so that those applications can be accessed by mobile devices. As yet, the company is not commenting publicly on when such capabilities will become available for Dynamics GP, NAV, and SL, she added.

The software giant also made a number of other Dynamics announcements at the WPC event, notably releasing initial pricing, product, and rollout details for its Dynamics Live CRM service.

Microsoft also pledged to invest $20 million in initiatives over the coming year to act as inducements to its Dynamics partners. The programs include investments in training and education for technical sales staff and new hires at Microsoft partners along with financial rewards for partners completing a process to certify their add-on applications for Dynamics ERP or customer relationship management (CRM) software.