Best of the blogs: To Lena West’s idea that companies need social media to attract top talent, Nick Corcodilos fires back that it’s not actually critical in that particular capacity. “What’s necessary is integrity, credibility, and a focus on profit. Promote an indistinct notion of cool and you’ll just have to hire real talent the next time,” he argues. “As a reminder to any techie looking for work, It’s about profit, Stupid. That’s the first kind of cool that matters.” Related: Lena West’s Social Media and the talent wars. The news beat: A Trojan horse bumps Google ads from Web pages placing, in their stead, advertisements from another source, security vendor BitDefender discovered. NetSuite sets the initial price of its stock at $26, up from the original estimate of $13-$16 per share. The U.S. Federal Trade Commission approves Google’s acquisition of DoubleClick. And Software AG buys tools for modernizing mainframe applications from Jacada which, in turn, is shifting its focus toward call center systems. Wireless: Given that no one these days wants to hold a bricklike cell phone or music player to their ear, Tom Yager throws in his recommendations for the best of the best Bluetooth headsets. Among the vendors in that category: BlueAnt and Plantronics. “The name recognition of BlueAnt may be low enough that buyers will mistake its ant-weight Bluetooth headsets and its Bluetooth speakerphone to be off-brand. BlueAnt is a technological heavyweight.” As for Plantronics, Yager had this to say, the company “put a Bluetooth spin on top-shelf on-the-ear headphones, and they retain the flexibility to plug into wired sources through their 3.5mm headphone jacks.” Finally, a wish for another year: If only these could act as hi-fi microphones for podcasting and the like, Yager dreams in ink. Software Development