Apple’s claim that IT professionals will be able to seamlessly integrate the iPhone into their enterprise environments raises “a great many questions,” as Ephraim Schwartz points out. “The problem as I see it is this: Apple has been, in essence, a ‘unified experience’ company (controlling the hardware and user experience with its own UI, operating system and support software) pushing out products that are basically plug-and-play within the Apple environment,” Schwartz explains in Will iPhone force Apple to change course? Technology Industry