Being environmentally conscious and fiscally smart are not opposing forces — and it’s about time corporations realize that “green-technology investments positively affect the bottom lines of the companies that make them,” Ted Samson contends. In The ROI of green IT, Samson shares five examples of “green-technology projects and investments that, in the right organization, will likely yield cost savings while delivering environmentally-friendly benefits.” “If your company is among those facing tough choices due to the frosty economic climate, don’t be too quick to dismiss any proposal with the word ‘green’ attached,” Samson asserts. Technology Industry