SOA: David Linthicum is tired of vendors asking how he defines SOA governance. And my guess he’s not alone. So he puts his own spin on it, taking into account the two emerging flavors — design time and runtime. “It’s important to understand the differences, and that you may indeed need two SOA governance products,” he writes in Defining SOA governance. “The notion of SOA governance will morph into more solid foundations of technology, and the standards around this space should mature and normalize.” Columnist’s corner: With its ongoing antitrust struggles, Microsoft’s proposed acquisition of Yahoo just might be antitrust bait. “If Microsoft buys Yahoo, it isn’t a monopoly if there is some form of competition out there, and Google is certainly competition. But that doesn’t mean Microsoft faces ‘fair’ competition — after all, it has the ability to spend and spend to trump the existing competitors,” Peter Bruzzese writes in this week’s Enterprise Windows installation. “Isn’t that the point? A little healthy competition (or unhealthy competition) never hurt anyone.” The news beat: Dell tries to patch its enterprise support with ProSupport, which it claims is a more customizable program. Fujitsu launches global WiMax products in the form of BroadOne and three base stations. In the latest estimate, Gartner says that India’s IT market will reach $24 billion by 2011 as firms there ratchet up IT budgets 13 percent this year. And when it comes to Q4 phones sales, Apple bests Microsoft and Motorola. Social media: Cracking the blogosphere is something of a mystery, especially for PR pros, CMOs and marketeers. “The first thing you need to know is that most bloggers are NOT motivated solely by money,” Lena West explains in How to get bloggers to talk about your brand. “This is basic networking folks. The nuts and bolts of influencer engagement.” Technology Industry