If you think that you, or the department in which you work, ought to own social media and have domain over related projects, then you’re not alone — but that doesn’t necessarily mean you’re in the right. “Far too many folks in corporate would rather focus on turf ownership than quality strategy. It’s like a never-ending game of Monopoly gone horribly wrong,” Lena West writes in Who owns social media? Hint: Not you. Ultimately, success really does come down to bearing in mind just who the REAL proprietors of social media are in terms of content, conversation, and community. Software Development