SOA: ESB and governance garner a lot of the attention around service oriented architectures, rather than the foundations of SOA, as in services. “While I think I understand why this is the case, I can’t believe that we are implementing SOA without a clearer approach to this important activity,” David Linthicum espouses. When will we focus on service design? “Our ability to design, test, and deploy services will make or break many SOA projects.” Related: Software AG buys webMethods.Careers: Monster.com’s dog food, according to Nick Corcodilos, is buzzwords. That seems to be something of a problem for its spin-off TMP Worldwide in that CIO Michael Iacona keeps receiving resumes weighed down by terms such as Web 2.0 and AJAX, when he’d rather know what the prospective employee accomplished with that technology. Corcodilos, in this Ask the headhunter post, points out the irony: “Before those job seekers can clear their throats and say something to wow managers, they’ve got to spit out the dog food his parent company has raised them on.”The news beat: Thanks to an upgrade glitch, Windows Live Hotmail users are not actually getting the extra storage that the software says they are. Google unwraps My Maps, a mashup tool for creating, annotating and publishing online maps. Spammers and malware peddlers have been taking advantage of the .ANI vulnerability in Microsoft software for months now and doing so in various formats. And Greenpeace’s most recent ‘green ranking’ of the world’s biggest electronics companies rates Lenovo in the top spot, Apple at the bottom. Technology Industry