Make sure you know what SOA is. That’s one of David Linthicum’s rules for vendors, particularly those who, “rather than providing tools to help build an SOA, are selling products that could be an SOA unto itself.” And that’s exactly what has customers confused, pulling hair out of their own scalps. While youire at it, he urges in 5 things SOA vendors are missing, consider the future. “Architectures are journeys, not projects, and SOA is no exception.” Technology Industry