mike_barton
Editor

AppleBerry: The next big thing?

news
Jun 6, 20062 mins

“Is the day near when you will get music on your BlackBerry and e-mail on your iPod?,” Globeandmail.com asks.

The juicy little prognostication of an “AppleBerry” partnership between Research In Motion and Apple Computer “was floated yesterday by Peter Misek, an analyst with Canaccord Capital Inc., who last year accurately predicted a partnership between RIM and Intel,” the site reports.

Such a deal would have huge merit because each company lacks what the other provides. RIM wants a firm foothold in the consumer market and Apple doesn’t have a presence in the booming wireless data sector, he said.

Arstechnica has its take on the fruity combination here; and MacDailyNews writes: “AppleBerry certainly is more appetizing than BlackApple. Although, BlackApple is sort of cool sounding. (both names are already in use in various ways by various companies). And, no, we’re not going to stoop to suggesting the combination of RIM and Steve’s last name.

Read the digg entry for reader comments on the pie-challenged possible match-up here.

I say let the splicing begin because RIM as we know it is too business-centric, and Apple could bring some consumer charm to the next-generation of smart phone design. Others in the office say, why wouldn’t RIM just go on a big consumer ad spree and do it alone — what does Apple really bring to the game?

Talk back to us below.

mike_barton

Mike Barton started out in online slinging HTML for CNET.com in the late 1990s and began his editorial career at New Media magazine shortly thereafter. In his early days, he was an editor at Ziff-Davis's PC Computing and ZDNet.com before heading Down Under, where he produced and edited the business and technology sections of The Sydney Morning Herald online. After returning to the States in 2006, he has worked for IDG's Infoworld, PCWorld, Computerworld, and CSO Online. He currently edits and produces WIRED.com's Innovation Insights, and is a contributing editor at ITworld.

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