Salesforce.com may have opened the door, but Google and its ilk are best poised to step boldly through and leverage Web 2.0 technologies to create a back-end, front-end service that will be tough to beat. That’s according to Ephraim Schwartz in SaaS favors Google over Salesforce. “Google represents the changing of the guard, one that heralds a new wave of upstarts who know how to exploit the Internet,” Schwartz explains. “Strategy and technology are and always have been interconnected. But companies like Google understand better than most how to leverage the emerging Web 2.0 technology in order to give companies a competitive edge.” Software Development