“The Internet is free. Applications are free. The people have won! Baloney. The Internet is about as free as cable TV,” Ephraim Schwartz kickstarts Internet will go the way of pay TV, a.k.a. cable. Why, the Internet actually costs users money, of course, and none too little at that. Schwartz asserts that there are two roads the Net can go down. Thus far, it has followed the same business model as network TV in that the shows are paid for by advertising and therefore free to viewers. On the second road, you pay for cable service, then pay again to watch really good movies. Think HBO On-Demand. “Wait a second, subscribing to hosted, Internet applications? Isn’t that happening? I think it’s called SaaS [software-as-a-service].” Technology Industry