mike_barton
Editor

The company formerly known as Computer Associates

news
Jun 19, 20061 min

Taking a page out of the Colonel’s finger-lickin’ playbook, Computer Associates is on the move shedding its past with a hip name change.

Like with KFC, only CA will identify the company formerly known as Computer Associates, as that name is wiped from ad collateral Web- and print-wide.

“CA” is a bit more problematic, however, with California and Canada vying for those two letters in a Web search, for example.

But that’s nothing a major ad spend can’t fix, the company hopes.

mike_barton

Mike Barton started out in online slinging HTML for CNET.com in the late 1990s and began his editorial career at New Media magazine shortly thereafter. In his early days, he was an editor at Ziff-Davis's PC Computing and ZDNet.com before heading Down Under, where he produced and edited the business and technology sections of The Sydney Morning Herald online. After returning to the States in 2006, he has worked for IDG's Infoworld, PCWorld, Computerworld, and CSO Online. He currently edits and produces WIRED.com's Innovation Insights, and is a contributing editor at ITworld.

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