Green not an easily measured trait

news
Apr 18, 20072 mins

Best of the blogs: Looking at tech companies that are garnering attention for eco-friendly accomplishments points one to Sun and HP. “The problem is, it’s difficult to gauge which company is the greenest, because the potential criteria are so broad,” Ted Samson explains in Who’s the greenest of them all? “I’m not convinced the rankings have too much value.”

Columnist’s corner: After seeking instances where iSCSI made inroads into more than just SMBs database server or SAN box, Oliver Rist writes, “I’m just not seeing it.” No warm fuzzies for iSCSI? It’s not for lack of software support, either. “Give virtualization a little time to spread into the SMB segment, however, and we may see that change.”

Notes from the field: Despite its customer claiming otherwise, Dell inspected the now-notorious vintage pickup truck that exploded after a Dell laptop caught fire inside and determined that the notebook was not the cause after all. What’s more, the company is citing rules about customer confidentiality as a reason to keep quiet on further details. “It was an opportunity lost,” writes the judicious Robert X. Cringely. “Dell had a chance to show itself as something more than a faceless multibillion corporation that doesn’t seem to care about its customers.” Dell’s reputation up in smoke

The news beat: RIM’s BlackBerry service is back, but users are unhappy with the company’s responsiveness. Google offers up an AJAX API for creating mashups. And Oracle unrolls its content management strategy scroll.