Responding to David Millman’s assertion that instead of service-oriented architecture, SOA ought to stand for solutions-oriented architecture, David Linthicum concedes that the industry “may have gotten the name wrong.”But for different reasons, perhaps, than Millman suggested. “The term service oriented architecture does lead many to believe that Web services are always the way. That’s not really true. Indeed services can be deployed using any number of technology approaches, languages, and standards,” Linthicum explains in SOA by any other name. In the end, though, it doesn’t really matter so much what you call it, “as long as you do it right.” Technology Industry