Ajax vendor Backbase recently introduced a new product called Customer Engagement 2.0. As far as Martin Heller can tell, “the 2.0 in the name has nothing to do with the version, as this is a new product; it has everything to do with the product being about Web 2.0.”Customer Engagement 2.0 is built on top of Backbase Enterprise Ajax, and according to the company “”delivers a comprehensive Suite of Rich Applications that brings customer facing web applications to the next level. Customer Engagement 2.0 helps companies create, manage, and deliver online applications more effectively, so they can truly interact and connect with their customers.”Heller writes in Ajax Web suite boosts customer interactions that the suite, which is still in beta, “has four components: a dashboard or portal presentation tier for mashup applications, including existing widgets and widgets built with the Backbase Enterprise Ajax framework; a forms presentation tier for user-friendly Web applications requiring data capture; a co-browse application; and a chat application.” Technology Industry