Best of the blogs: Poking around Novell’s Web site, Matt Asay came across an IDC stat projecting that Linux market share will increase from 24 percent to 33 percent in the next two years and that will force Microsoft “to swallow smaller profit margins just to hold onto their share.” Then, Asay lists some reasons why. Columnists Corner: Is PLM software IT’s new darling? David Margulius looks at The Economist’s quarterly on technology, particularly a piece saying that project lifecycle management (PLM) software as a category may disappear as its core product-data management gets mainstreamed into platforms from the likes of Microsoft, Oracle, and SAP. Not so fast, Margulius says, and asks what he thinks is the more apropos question: If design and development become electronic and structured, what happens to pure inspiration? SOA: The time has come to extend your service-oriented architecture for Inter-company integration, writes Dave Linthicum. The news beat: Lenovo is readying to push into India, a new low-power chip company, P.A. Semi says it will debut in October, Sony and SanDisk announce a smaller Memory Stick card, and hackers try but fail to break into Via’s StrongBox. Technology Industry