A startup and efforts from stalwarts are bringing users closer to truly mobile customer management. “It’s about time. Salespeople have always lived on the road, and it makes no end of sense to be able to connect wirelessly with the rich information stored in CRM systems back in the office,” Bill Snyder writes in this installment of Tech’s bottom line. What Snyder is referring to is beyond the basics that BlackBerry’s currently enable. Companies the likes of SAP, SugarCRM and Ribbit are pushing deeper into mobility. “It’s likely that there are still bugs and broader technical issues standing between a truly mobile CRM and the mobile sales force, but progress is finally being made by some big players — and a few noteworthy little guys.” Software Development