Best of the Blogs: David Linthicum, in Real World SOA, moves away from the herd, saying standards may not always be the panacea they are cracked up to be. A case in point is BPEL (Business Process Execution Language). “BPEL has the potential to become a language-based standard for process integration, allowing models to be created on one tool or application integration technology, and transferred one to another without having to make changes to the code,” Linthicum writes. “The reality is that it will take some time before BPEL becomes a standard process integration solution. I don’t believe it’s there yet.”Linux just keeps on extending its influence. Dave Rosenberg, in Open Resource, introduces us to Linux management vendor Levanta and its MapFS, released under the GPL. The module provides virtualization of various Linux filesystems and makes Linux systems easier to manage. The news beat: Get ready for Microsoft Chief Software Architect Bill Gates and Chief Technical Officer Ray Ozzie to introduce new hosted services Tuesday at a press conference in San Francisco, according to IDG News Service.Rob Helm, director of research at Directions on Microsoft, said the software giant will respond to companies such as Intuit Inc. and Salesforce.com Inc. and offer both a hosted document data-sharing service now sold by Intuit, and a hosted CRM service, as does Salesforce.com.On Monday, IDG News Services’ Tom Krazit will have an Interview with AMD’s legal chief, outlining the company’s antitrust strategy, Elsewhere: The New York Times on Sunday took an in-depth look at Google, focusing not on speculation about future plans, but on its online advertising model. The article, “Google Wants to Dominate Madison Ave., Too,” shows Google has blown up traditional thinking on ads as well as raked in billions of dollars for the company. Technology Industry