David Linthicum boils it down to this: SOA vendors focus too much on integration and not enough on architecture. “Most SOA vendors out there don’t understand the value of SOA, nor how to approach SOA,” Linthicum explains. Dozens of vendors, for instance, built integration tools back when integration was hot. Recently they’ve re-labeled those tools for SOA and done so without tailoring them accordingly. “When selling into the SOA market, they are driving integration and not architecture, focusing more on the tactical, and not the strategic,” Linthicum adds in this Real World SOA poststrong>. “Not as much value to the business there.” Technology Industry