Not everyone, it appears, agrees with David Linthicum’s contention that SOA and mashups are intertwined. Some readers indicated that they did not want mashups sullied with the term SOA, Linthicum explains in Mashups/SOA pushback. “While indeed mashups are an innovative way of building very cool applications from many available resources, visual and non-visual, they are still composite applications.” Related: Mashups are exploding and SOA is along for the ride. Technology Industry