Selling technology to your CEO

news
Jun 11, 20072 mins

Best of the blogs: For most chief executives phrases such as ‘object-oriented’ and ‘best coding practices’ don’t mean nearly as much as those three letters RO and I. But more often that not IT still needs to convince the ones with purse strings of the other reasons to upgrade or adopt entirely new technologies. Such is the dilemma that sparks one reader to write to Advice Line. Bob Lewis offers some of that in Selling a rewrite. “You’re better off explaining that over the years, too many design decisions were made without enough of an eye to the future, sometimes because the developer was only solving today’s problem today, other times because the company wasn’t willing to invest the extra time and money required.”

The news beat: Google claims that Windows Vista is an antitrust violation, on the grounds that its desktop indexing system is almost impossible to turn-off. Microsoft is working to link its project management and application lifecycle management servers together. IBM offers $745 million for Telelogic, the Swedish provider of software development tools. And Adobe christens its Apollo runtime with the moniker AIR, short for Adobe Integrated Runtime.

Video: In The Week Ahead with Gina Smith, she looks at Apple’s upcoming Worldwide Developer Conference in San Francisco. “Apple has pre-announced so much big news in advance of the show,” she says. Also, eBay’s developer conference, the return of smart cards and Cringely on Google Street Views. “Think of it less as big brother and more like a really nosy neighbor.” Watch it here.