There is a horrible truth in the tech services world that Ephraim Schwartz presents: The promise of technology suckers us into a trap that the technology itself can never deliver on.“Technology — whether it is a Diatomaceous Earth pool filter, a series of AT&T cell towers, or an enterprise application — these things were never really designed to be perfect,” Schwartz explains in The failed promise of tech services. As such, selling the promise of service on the promise of technology is tricky business, Schwartz asserts. After all, “with each promise, accountability for customer frustration grows.” Fed up with enterprise-class tech services? Still paying support contracts that don’t bring you any value? Talkback below. Technology Industry