Paul Krill
Editor at Large

Comdex looks to shed T-Rex image

news
Nov 17, 20033 mins

A quick stroll of the show floor revealed what most already know: Comdex is in rebuilding mode. Like a struggling professional sports franchise with a string of losing seasons, Comdex is starting over. The show has new management, is shedding cost, and is moving away from the one thing that once brought them success, but is now a burden- a consumer focus.

The span of this years’ show floor is equal to about a football field – 120 yards, with end zones. Of course the most recognizable names have the biggest booths. Microsoft has built a fortress, populated by partners, in one corner of the show floor. That booth is flanked by other large properties from Dell, the United States Postal Service (USPS), AT&T Wireless, Siebel, QLogic and Nexsan Technologies (All pale in comparison to MSFT’s). About the only other recognizable names outside of those housed in the Microsoft complex are Sprint and Symbol Technologies (I’m not exaggerating).

Comdex is expecting 50,000 attendees and the biggest crowds this morning have been at the Microsoft booth, the registration area, and the area right outside of registration. Another area of interest is the show’s new Innovation Centers. I plan on sitting in on one tomorrow, but right now they seem to be popular with attendees with sore legs and no desire to take a seat on the floor. The innovation centers include the Wireless and Mobility Innovation Center, the Open Source and Linux Innovation Center, the Web Services Innovation Center, the Security Innovation Center, and the Digital Enterprise Innovation Center.

Getting around the show floor is manageable and I’ve only seen two cars. One is a giant white Hummer in the booth of SAFLINK, a biometrics company, where people are lining up to take a spin on a slot machine for a chance to win the car, I’m guessing. The other car is in the USPS booth. I still have no idea why they are here. I will ask though.

Oh, I almost forgot – show news. Ummmm, I’m still looking for that. I’m starting to think maybe Comdex forbade it from this year’s show. Actually, I have a number of meetings with smaller storage companies, including one with the aforementioned Nexsan. Last year, if I recall, Diamond Lauffin, senior executive vice president of Nexsan, said Comdex has been a huge success for the company; which would make sense considering the size of its booth. Nexsan makes the InfiniSAN ATAboy2 storage system, a product we reviewed earlier this year.

From Scott Tyler Shafer at Comdex.

Paul Krill

Paul Krill is editor at large at InfoWorld. Paul has been covering computer technology as a news and feature reporter for more than 35 years, including 30 years at InfoWorld. He has specialized in coverage of software development tools and technologies since the 1990s, and he continues to lead InfoWorld’s news coverage of software development platforms including Java and .NET and programming languages including JavaScript, TypeScript, PHP, Python, Ruby, Rust, and Go. Long trusted as a reporter who prioritizes accuracy, integrity, and the best interests of readers, Paul is sought out by technology companies and industry organizations who want to reach InfoWorld’s audience of software developers and other information technology professionals. Paul has won a “Best Technology News Coverage” award from IDG.

More from this author