Holding the CAN-SPAM Act accountable (Incredible prices on V-I-A-G-R-A!)

Why worry about your own New Year’s resolution when you can focus on holding someone else accountable to theirs?

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HELLO!!!!

One company is kicking off the new year with an attempt to hold the CAN-SPAM Act of 2003 to its resolution to slow the deluge of unsolicited email. SpamSpotting.org, launched by spam filter vendor SpamButcher, has created a spam tracking index designed to determine whether the new legislation is making any dent in the spam problem.

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The Can-Spam (Controlling the Assault of Non-Solicited Pornography and

Marketing) Act requires senders of junk e-mail to allow recipients to opt out of future mailings and imposes penalties for deceptive messages. It also requires all e-mail marketing messages to provide a valid reply address.

Critics charge that the law will do little to stem the flow of spam, primarily

because most unsolicited email comes from outside the United States. In addition, the law may legalize unsolicited email because it forces users to opt out of commercial e-mail instead of requiring spammers to receive opt-in permission to send junk mail.

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The SpamSpotting.org site hosts the SpamButcher Spam Index, which is an indicator of how much spam is being sent on a given day. According to SpamSpotting.org, the index has a base level of 10,000, which corresponds to the average level of spam sent daily in December 2003. An index level of 5,000 would indicate roughly half as much spam is being sent, while a level of 20,000 would suggest twice as much spam e-mail.

The index is based on publicly available information, and is not related to the SpamButcher spam filter program, according to Rich Olson, CEO of SpamButcher.

kEYS To StAYING YOUng

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(Note: These little italicized morsels are actual spam headers in my inbox today. After a week long vacation I had 1,874 e-mail messages to sort through, probably about 80-90 percent spam.)