So, it’s not every month we appoint a tech CEO as a bozo. Then again, it’s not all that often one of them tries to trademark a term as ubiquitous as “cloud computing,” but Michael Dell attempted to do just that. And in so doing he aced out some pretty fierce competitors: Oracle and SAP. “I know I’m supposed to be objective — or at least restrained in my opinions — but I can’t help but see Michael Dell’s attempt to trademark “cloud computing” as anything other than the cheesy, contemptible antic of a clown. There, I said it,” Bill Snyder writes in this week’s installment of Tech’s bottom line. Fortunately for IT at large, the US Patent and Trademark Office rejected Dell’s attempt. “If Dell is my first official “Bozo of the Month,” SAP and Oracle, both of which snuck in hefty price increases earlier this summer, are runners-up. Sure, big software vendors make no pretense of being charities — nor should they — but at a time when IT budgets are being pressured by the worst economic climate in decades, squeezing the customer is really, really stupid.” Technology Industry