There’s no shortcut to mastering data management, and to first understand all their terms. “What I’m talking about is creating a common business glossary and common definitions across business and IT,” Ephraim Schwartz writes in Master your terms before you master your data. The key issue, and this goes for just about every business, is understanding the context, Schwartz reports. “Companies need to establish a strategy that allows its executives to look at data across all the business units and channels and partners so they can understand what it all means.” Databases