Thanks in large part to vendor consolidation, IT shops now have fewer choices of companies selling SOA technology. And while there are voids that need to be filled, David Linthicum explains, what he’s seeing out there right now is more the “me too” approach. Think SOA governance, ESBs, and so on. “We’re left with a bunch of technology, doing different things, that are trying to live up to the most popular buzzwords. No innovation there, just spin and hype,” he explains in Do we need more SOA startups? And the answer: Indeed we do. “Starting from scratch is the best opportunity to come up with something nobody has yet created. That means startups.” Technology Industry