Is a Salesforce.com and Google marriage in the works?

analysis
May 26, 20102 mins

Perhaps it's time these two 800-pound cloud computing gorillas got engaged

InfoWorld’s editor Eric Knorr asked the question on everyone’s mind: Will Google buy Salesforce next? He makes a good point in his blog post:

Google I/O last week provided yet another indication of the two companies’ converging interests. Just as VMware and Salesforce struck an alliance last month to enable Java applications to run on the Force.com cloud development platform, VMware and Google announced a similar arrangement for the Google App Engine platform.

Google and Salesforce chase the same market and, thus, could provide strong channels for each other. Though Salesforce’s Force.com and Google’s App Engine overlap a bit, they can be combined fairly easily, and the hybrid product would be compelling to developers looking to get the best bang for the line of code.

A few more reasons:

  • Google and Salesforce have well-defined points of integration established from an existing agreement. Thus, creating additional bindings for combined offerings shouldn’t be much of a learning effort.
  • Salesforce won’t have its market dominance forever, which investors and maybe even the executives at Salesforce.com should understand. I suspect they’ll want to sell at the top of the market, which is now.
  • What would you say to a free version of Salesforce.com driven by ad revenue? I have a feeling the market would be there to support this, and it would provide a great upsell opportunity into the subscription service.

Google is the 800-pound gorilla when it comes to consumer-oriented Internet advertising and cloud computing applications. Salesforce is the 800-pound gorilla in the SaaS space. It’s time they became a couple.

This article, “Is a Salesforce.com and Google marriage in the works?,” originally appeared at InfoWorld.com. Read more of David Linthicum’s Cloud Computing blog and follow the latest developments in cloud computing at InfoWorld.com.

David Linthicum

David S. Linthicum is an internationally recognized industry expert and thought leader. Dave has authored 13 books on computing, the latest of which is An Insider’s Guide to Cloud Computing. Dave’s industry experience includes tenures as CTO and CEO of several successful software companies, and upper-level management positions in Fortune 100 companies. He keynotes leading technology conferences on cloud computing, SOA, enterprise application integration, and enterprise architecture. Dave writes the Cloud Insider blog for InfoWorld. His views are his own.

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