If your concerns about PCI or HIPAA compliance are being dismissed, you still have some recourse in pushing the issue to the executive team Dear Bob …I read your article today, “How to get your staff to care when the execs clearly don’t.” My problem is the reverse — our staff do care and our execs don’t![ Check out the original post that inspired this letter: “How to get your staff to care when the execs clearly don’t” | Get sage advice on IT careers and management from Bob Lewis in InfoWorld’s Advice Line newsletter. ] It’s not that I don’t understand that you need to sell your ideas and needs to management, but despite the best sales pitch and reasons for the need, the need is minimized or dismissed. There is little desire to achieve PCI or HIPAA compliance — it’s just IT wanting more money.How do we get our execs to really understand the needs? They don’t understand that they are exposed legally in many cases.– Tired of pushing compliance Dear Tired …The specific answer depends on the issue. The general answer is to stop trying to get “the executives” to care and instead find one executive who cares enough to push the issue.When it’s a compliance issue, like PCI or HIPAA, your first stops should be the general counsel and head of internal audit. They should care deeply and ought to be willing to push the issue with the rest of the executive team, up to and including the CEO. And if the general counsel and head of internal audit don’t care, document your conversations with them carefully, keep a copy of your documentation in a safe place just in case you need it, and go about your business.Because if these two don’t care, nobody will, and your only choices are to either fight a losing battle or choose not to fight it.– Bob This story, “How do you persuade executives to care about compliance?,” was originally published at InfoWorld.com. Read more of Bob Lewis’s Advice Line blog on InfoWorld.com. Technology Industry